Social Media Specialist
Lawon K. Exum
503 South Flower Suite #7
Inglewood, CA 90301
University Of California Los Angeles, Los Angeles, CA
Certification of Journalism December 2015
University of Maryland University College, College Park, Maryland May 2004
Bachelor of Science – Communication Studies
§ Wikipedia § Podcasting § Microsoft Office § Blogger
§ Cool Edit Pro § Facebook § Instagram § Twitter
§ Pro Tools § Snapchat § Linkedin § Google+
§ Memes/GIF’s § Entertainment § Filemaker § Social Media Calendars
The Price Is Right Showcase Model 2016
· Sony Spirit Spokesperson 2014
· Sony Spotlight Award 2012, 2014
· Big Brother 13 Houseguest CBS Entertainment 2011
ExumOut! Entertainment, Inc. Inglewood, CA January 2011 to Present
Social Media Coordinator
· Develop and manage online marketing campaigns for various groups
· Achieve a strong, visible social media presence and developed concepts with viral potential.
· Continuously monitor online public relations and ensured success of client programs.
· Access social media marketing strategies to determine rate of return.
· Identified new media channels to optimize ROI and fuel revenue growth.
Sony Pictures Entertainment (SPE), Inc. Culver City, CA January 2005 to June 2014
Sony Pictures Special Reporter
· Anchored segments about Sony Movies/TV shows and products to report on Studio Lot.
· Built a Brand/Following throughout Social Media platforms by participating in TV Shows and guest appearances including David Tutera My Fair Wedding, Big Brother 13 and Let’s Make A Deal.
· Highly knowledgeable of Entertainment and Pop Culture news that is trending.
Sony Pictures Entertainment, Inc. Culver City, CA January 2005 to June 2014
Television Legal Assistant
· Independently retained and administered legal contract filing system for Business Affairs, assisted in monitoring dates of legal significance (e.g., overall and term agreements} and worked with Legal File Room Records Coordinator.